Fundação Dom Avelar Brandão Vilela launches new fragrance Essência de Nazaré

The Dom Avelar Brandão Vilela Foundation will launch a new fragrance called Essência de Nazaré on Sunday, September 20, at 8h. The event takes place at Café Primaz in the Salvador Metropolitan Curia.

The fragrance uses notes of wine and rosemary to reference the context of Nazaré in the time of Jesus. It is designed to provide a sensory experience associated with the values, spirituality, and life of the Sagrada Família. The launch also includes the 2027 edition of the book Na Mesa de Nazaré by Father Danilo Pinto.

The project connects the perfume to radio content on the Rede Excelsior de Comunicação. The station will air a series of spots using sound design inspired by old radio dramas to lead listeners to reflections on the lives of Maria, José, and Jesus.

People can purchase the fragrance at the Dom Avelar Brandão Vilela Foundation headquarters, the Capela Sagrada Família in the Garcia neighborhood of Salvador, or through the website essenciadenazare.com.br. The diffuser costs R$ 32,50.