La Iglesia celebra la Jornada Mundial del Turismo con una llamada a poner la inteligencia artificial al servicio de la persona

The Church in Spain will celebrate World Tourism Day on Sunday, September 20, 2026, with a focus on using artificial intelligence to serve people. While the 47th World Tourism Day takes place internationally on September 27, the Spanish Church holds its celebration on the third Sunday of September as a pontifical day under the Spanish Episcopal Conference.

The Tourism Pastoral Department of the Spanish Episcopal Conference encourages Christian communities to participate in the day to support a sector with significant social, economic, and cultural importance. This year's reflection follows a message from the Holy See regarding digital transformation and artificial intelligence. The Church notes that new technologies increasingly influence how people choose destinations, organize trips, and interact with visited locations.

The Dicastery for Evangelization suggests that digital changes should not replace personal encounters, human dignity, or the care of creation. The Church proposes that the person must remain the central focus, noting that technological progress cannot substitute for the experience of human connection.