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If the Lord does not watch over the city, in vain does the watchman keep vigil.Ps 127:1

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Pope Leo XIV announces theme for 61st World Day of Social Communications

Catholic IntelligenceUpdated 1 min read

Pope Leo XIV announced the theme for the 61st World Day of Social Communications, which will take place in 2027. The Dicastery for Communication released a statement on Tuesday, September 29, identifying the theme as paying attention in the era of clickbait.

The Dicastery stated that the attention economy, which competes for brief moments of interest within a constant flow of content, changes cognitive abilities and the depth of interpersonal communication. The announcement suggests that digital culture encourages immediate reactions, superficial relationships, and the tendency to label or reject others.

The theme calls for a new way of looking at the world, others, and oneself by practicing an hygiene of attention. The Dicastery described attention as a form of generosity and a way to reach toward others and the truth. The statement also referenced the encyclical Magnifica humanitas, noting that communication should protect attention as a resource for relationships rather than trying to capture or sell it.

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Earlier version, Tuesday 29 September

Pope Leo XIV announces theme for World Communications Day

How the coverage unfolded

  1. Sep 29, 4:19 AM Vatican News Français «L’attention à l’ère du clickbait», thème de la Journée des Communications sociales
  2. Sep 29, 5:29 AM Toscana Oggi Italiano Giornata per le comunicazioni sociali 2027, annunciato il tema

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