Press Release from the Dicastery for Communication: Theme of the 61st World Day of Social Communications 2027

Pope Leo XIV has chosen the theme "A New Gaze: Paying Attention in the Age of Clickbait" for the 61st World Day of Social Communications in 2027. The Dicastery for Communication announced the selection to address how the attention economy and the constant flow of digital content affect cognitive abilities and interpersonal communication.

The Holy See Press Office stated that digital culture often encourages rapid reactions, superficial relationships, and the tendency to label or reject others. The theme calls for a conversion of how people look at the world, others, and themselves, moving away from capturing or selling attention toward treating it as a resource for building relationships. The Dicastery noted that Christian communication can rediscover attention as a form of generosity and a way of seeing others as Christ does.