Santos influencers

Social media platforms like Instagram and TikTok offer new ways to promote the lives of saints to millions of followers. According to a report by Omnes, digital tools allow the Church to share the stories, advice, and anecdotes of holy figures in a way that mirrors how modern influencers share their lives.

The report suggests that using artificial intelligence could help create accounts where saints appear to speak directly to users, adapting their historical diaries and counsel into modern social media posts. This approach could help Christians find spiritual models among the many influencers they follow online.

Digital communication has already aided the progress of canonization causes by making the lives of candidates more widely known through videos and interviews. Recent examples include the announcement of the beatification of Fulton Sheen and developments in the cause of Pedro Ballester.