Soy rebelde… y mis hijos no estrenan al principio de curso

In brief

Carmen Lucena suggests that parents can avoid the high costs of the school season by using specific shopping strategies. She notes that algorithms often target parents with deals like 3-for-2 offers on school supplies or cashback incentives to encourage spending. Lucena proposes that families can save money by timing their purchases differently so that children do not necessarily start the school year with brand new materials.