Dublin Rape Crisis Centre anti-violence advertisement criticized for depiction of grandparents

The Dublin Rape Crisis Centre released a promotional video as part of the We-Consent campaign that has drawn criticism for its portrayal of grandparents. The advertisement, which is part of a publicly funded initiative supported by the Ministry of Justice, shows a young woman reacting with disgust toward her grandparents.

In the video, the grandparents embrace a child and then open their arms to the girl. The accompanying text states that not everyone wants a hug, even from those who love them, and suggests that while such behavior might be embarrassing, it is important. The publisher Tempi criticized the advertisement, alleging that the campaign equates the affection of grandparents with sexual predation.