Paulus-Schwestern bookstore in Nuremberg uses humorous slogans for advertising

The Paulus-Schwestern bookstore near Jakobsplatz in Nuremberg is launching a humorous advertising campaign to promote its book selection. The Catholic City Church of Nuremberg announced Monday that the campaign uses three motifs paired with regional expressions.

The bookstore features displays of popes, including Pope Leo XIV, which have been popular subjects for photographs for several years. This new campaign seeks to increase attention for the shop's inventory through its use of striking slogans.